It’s all about me 02/17/2014 | By Neil
Irrespective of the products or services that we market or the way we communicate, we are talking to people. We are trying to encourage them to make a purchase and in some cases it takes a matter of minutes, whilst in others it can take months. They aren’t making that decision for our benefit, they are doing it for them. They may like our brand, even rave about it to friends and family, but at the end of the day, the most important brand in the world to them is ME.
As consumers, we want products or services that make us better. Tom Roope from the Rumpus Room, who is talking on this topic at #AMC14 in April and who inspired this blog post, points at the success of Instagram. It instantly makes us all better photographers and therefore improves our personal brands. A lot of purchases are made to make us appear richer, smarter, sexier, faster, funnier, cooler…Read more