another
marketing
conference Thursday 24th April 2014 | The Old Truman Brewery, Brick Lane, London

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Interbrand CEO to open Another Marketing Conference09/25/2012 | Follow Neil | Connect with Neil

GrahamHales

The CEO of Interbrand London, Graham Hales, will deliver the first presentation at Another Marketing Conference, which takes place on October 18th in Cambridge. He will talk about branding in a post-digital age and joins a stellar speaker line-up which also includes:

  • Mark Earls of HERD Consultancy, a prize and award winning author of books on behavioural understanding,
  • David McNamara, the strategy director at Jam, which is part of The Engine Group, one of the UK’s leading social media agencies
  • Stephen Donajgrodzk, senior partner at Equal and previously strategic consultant to the COI on behavioural theory
  • Matt Mills, Head of Partnerships at Aurasma and a recent TEDGlobal speaker
  • Hanne Tuomisto-Inch, Industry Head – B2B at Google and chair of the Internet Advertising Bureau (IAB) B2B Council
  • Harriet Minter, Head of Community Engagement at The Guardian
  • Richard Peters, founder of Decoded, the agency that wants to teach the world to code
  • Vanessa Northam, Communication and Knowledge Manager at energy giant E.On
  • Charles Nixon, founder of Cambridge Marketing College, one of the UK’s leading providers of marketing qualifications
  • Margaret Boden, internally renowned professor of cognitive science at the University Of Sussex

“This independent event is organised by marketers for marketers. The line-up isn’t based on who wants to pay the most, but instead the speakers have all been hand-picked because all marketers need to listen to what they have to say. I’m absolutely thrilled that Graham will be opening the conference with a presentation that will make the audience challenge their core beliefs about the role of branding,” said the host and organiser, Neil Cooper.

Cooper continued: “Too many marketing conferences follow the model of allocating speaker slots to sponsors or long-running advertisers who have something to sell. As a result, they cover the topics that are of interest to them, not to us marketers. The Another Marketing Conference is not sponsor driven; instead all of the speakers have earned their place on the agenda.”

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